Partnership announcement
We're teaming up with [Partner] to bring event photos to fans.
[Partner] and PixDeel announce a strategic partnership to leverage synergistic value in event photography.
PixDeel BrandGuidelines v1.0
The moment isthe product.
PixDeel is a whitelabel marketplace for events. Our design system stays out of the way so the moment itself can do the talking. Black, white, and restraint. Use this guide when you partner with us, feature us, or build inside the platform.
Partners and press
Audience
April 2026
Last updated
01 · Principles
The five rules we design by.
Every pixel, word, and transition on PixDeel follows these five principles. When two principles conflict, the higher-numbered one yields.
- 01
The moment is the product.
UI chrome stays out of the way. Black and white, never color-filtered chrome, so the content from the event is the only source of rich color.
- 02
Instant gratification.
Every core interaction completes in seconds. No spinners over 2s without feedback. No friction the user doesn't see a reason for.
- 03
Smart defaults, power on demand.
Photographers ship an event with zero configuration if they accept defaults. Advanced controls are always reachable, never required.
- 04
Trust through transparency.
Biometric data and payments. Clarity is non-negotiable. Pricing, consent, and privacy are inline and human-readable, never legal walls.
- 05
Premium through restraint.
Quality comes from what we leave out: clutter, noise, decoration. Not from what we add.
02 · Logo
Wordmark and symbol.
The PixDeel symbol is an eye. It is also a lens. The same shape, two readings: the one who sees and what is seen, the photographer's gaze and the recognition of the person finding themselves in the frame. A circle inscribed in another circle, with no trick. An event is exactly that, the meeting of two gazes over the same instant.
Name & wordmark
How we are written.
Two forms coexist. The logo commits to editorial lowercase with a period, because the mark itself is a signature. Prose uses camel case so the compound name stays legible. Slugs and URLs collapse to one lowercase word.
pixdeel.
The mark
In the logo only. Lowercase with a terminal period. Never paraphrased in prose.
PixDeel
In prose
Headlines, body copy, press, decks, contracts. Camel case keeps the compound structure readable.
pixdeel
In URLs
Domains, email handles, social tags. One lowercase word, no punctuation.
Wordmark on light
Primary lockup on light backgrounds.
Wordmark on dark
Reversed lockup for dark backgrounds.
Symbol on light
Standalone eye for favicons, avatars, app icons.
Symbol on dark
Reversed symbol for dark surfaces.
Clear space
Give the mark air.
Maintain a minimum padding equal to the height of the eye symbol (X) on every side of the lockup. No text, UI, or imagery enters this zone.
- Unit (X)
- Height of the symbol
- Minimum size
- 120px wide (digital), 30mm (print)
XXXX
Do and don't.
Keep proportions locked
Use official files. Scale uniformly. Preserve clear space on every side.
Don't stretch or squash
Never scale horizontally or vertically only. Never alter the aspect ratio.
Don't recolor
The lockup is black or white. No tints, gradients, or tenant brand fills on the mark itself.
Don't place on low contrast
If the background is dark gray, a busy photo, or a texture, use the light or dark variant with full contrast.
Don't rotate
The wordmark sits on a horizontal baseline. No tilt, no arc, no vertical stack.
Don't decorate
No shadows, glows, outlines, or effects. The mark is flat by design.
Logo in context
The real surface is a photo.
Event photography is the brand's natural habitat. Preserve the mark's clear space, avoid busy zones, and prefer low-density areas that keep the subject intact.
- Preserve the mark's clear space on every side.
- Avoid busy or high-detail areas of the frame.
- Prefer low-density zones that do not compete with the subject.
03 · Color
Chrome, ink, and signals.
PixDeel uses a near-neutral palette so event photography is the only source of color. A single platform accent, Ink Blue, carries every link and active state. Semantic colors speak to system states, not decoration.
Chrome
Two blacks, white, and six grays. Works across every surface.
Platform accent
Ink Blue is the single accent for links, match counts, and focus rings outside the storefront.
Semantic
Reserved for system states: success, warning, error, info. Never used to add color to a layout. On the public site the grammar is different: black and white is the photographer's layer, Ink Blue is the buyer, green is money.
Guardrails
How color is used across PixDeel.
- Primary CTAs are always high-contrast neutral: Chrome Black on light surfaces, Chrome White on dark surfaces. Never tenant brand color.
- Photos are the only source of rich color. Never color-filter or tint event photos.
- Tenant brand color lives only inside the storefront. Platform pages stay chrome and ink.
- Color is never the sole indicator of state. Always pair with icon, text, or pattern.
04 · Typography
Two families, one rhythm.
Plus Jakarta Sans for display and headings, uppercase with tight negative tracking. Inter for everything else: UI, body, forms.
Aa
Plus Jakarta Sans
700 · 800Display and headings. Always uppercase on the participant side. Weights 700 and 800. Tight negative tracking at large sizes.
Sample
The quick brown fox jumps over the lazy dog. 0123456789
Aa
Inter
400 · 500 · 600Body, UI, navigation, forms. Weights 400, 500, 600. Normal tracking. Minimum 15px in forms to prevent iOS zoom on focus.
Sample
The quick brown fox jumps over the lazy dog. 0123456789
05 · Voice
Warm. Brief. Human.
PixDeel talks like a thoughtful photographer, not a marketing team. Even consent copy reads like a person, not a contract.
Warm, never legal
Even biometric and payment copy reads like a person. No legal walls in the critical path.
Encouraging, never blaming
When something fails, we own the moment and offer a next step. Never 'invalid input.'
Confident, never timid
Short, direct verbs. 'Find your photos,' not 'Click here to maybe find your photos.'
Brief, never wordy
A clear sentence beats a clear paragraph. Cut half the words, then cut half again.
Concrete, never youthful
Texture comes from the nouns of their routine: Venmo, DM, bib number, QR code, the link. Adjective slang ages fast and sounds like a brand trying hard.
Copy pairs
Describing PixDeel
PixDeel helps you find your photos from events, using a selfie or a bib number.
PixDeel is a revolutionary AI-powered event photography marketplace solution.
Privacy
We use your selfie to find your photos, then throw it away.
PixDeel is fully compliant with LGPD and GDPR regulations regarding biometric data processing.
About us
A team of photographers, engineers, and designers.
A dynamic team of passionate innovators reimagining the event photography space.
06 · Download kit
Take the brand with you.
Everything you need to feature PixDeel in decks, partner pages, or press. Vector and raster, light and dark, in one place.
Logo kit (ZIP)
All logo variants: SVG masters plus transparent PNGs at five sizes each, light and dark.
Download ZIP Brand guidelines (PDF)
The complete guidelines in a print-ready PDF. English, A4 portrait.
Download PDFIndividual files
The PixDeel marks are trademarks of PixDeel. Use them to refer to, partner with, or integrate with PixDeel. Do not modify the marks or use them to imply endorsement without written permission.